Practical guides on SEO, Google Business Profile, and treatment page conversion, written for owners who want to understand what actually moves the needle.
Over 75% of med spa website traffic is on mobile. Here's what actually needs to change in your design, structure, and flow to convert that mobile traffic into bookings.
AI-written content is everywhere. Here's what Google actually penalizes, what it rewards, and how a med spa should use AI without getting burned.
The exact sequence we use to get a med spa ranking in the local 3-pack, covering Google Business Profile, local citations, treatment page structure, and why most agencies do it wrong.
Multi-location med spa SEO has traps most agencies miss, duplicate content, GBP cross-contamination, location-page structure. Here's how to rank all locations without penalties.
Internal linking is the most underused SEO tactic on med spa websites. Here's how to structure links between your pages to lift rankings, conversion, and indexation.
LCP, INP, and CLS are real ranking factors. Here's what they are, how med spa websites typically fail them, and how to fix the usual culprits.
Your Google Business Profile is doing half the work of ranking, or none of it. A detailed walkthrough of every field that matters, services you're probably not listing, and the photo strategy that drives conversions.
After 100 audits this year, here are the patterns we see everywhere, and the five mistakes that cost practices the most ranking and conversion.
Long consultation forms kill booking rates. Here's how to design a form that captures enough to qualify leads without creating so much friction that patients abandon it.
Most med spa websites treat images as decoration. Here's how to use photos strategically (file naming, alt text, compression, and Google Images) to drive real traffic.
Links still matter, but not the kind most agencies sell. Here's how med spas should actually build backlinks: local relationships, industry authority, and earned press.
Ranking is only half the battle. We break down what patients actually look for on a med spa treatment page, and why generic "call today" CTAs and hidden pricing are killing your booking rate.
A step-by-step process for auditing a competing med spa's SEO, identifying exactly why they outrank you, and building a 90-day plan to close the gap.
Med spas that hide pricing lose more patients than they gain. Here's why starting-price transparency improves conversion, builds trust, and helps SEO.
GBP posts are the highest-leverage 15 minutes a med spa can spend each week. Here's what to post, how often, and the format that actually moves the 3-pack.
Most med spa blogs are a random mess of posts. Here's how to build a structured content pillar strategy that ranks for treatment queries and supports every page on your site.
One morning you check rankings and you're gone from the map pack. Here's how to diagnose why in under an hour, and what to do next.
A treatment page that ranks #1 but converts at 0.5% is a worse asset than one ranking at #4 converting at 4%. Most pages over-optimize for the first and ignore the second.
A burst of 50 reviews in a month looks like manipulation. Two reviews a week for a year looks like a real business. Here's how to build a sustainable review engine.
Before-and-after photos are the single biggest conversion driver on a med spa site. Also the easiest way to get into legal trouble. Here's how to do both well.
Schema is the hidden layer of your website that tells Google exactly what you are. Most med spas have it half-configured or not at all, here's the complete playbook.
A redesign is usually the wrong answer. Here's how to tell whether your site needs a refresh, a rebuild, or just better content.
December is the quietest month in most practices. It's also the best time of year to do the SEO work that pays off in January and February.
Your business info should be identical everywhere on the internet. It probably isn't. Here's how to fix it, and why it matters more than most SEOs claim.
Google reads a lot of fields on your page. Most of them don't matter. Here are the ones that do, and how to fill them out for a medical spa specifically.
If you know how patients search, you know what pages to build. Most practices are guessing. Here's what the data tells us about real patient search behavior.
Not every keyword is worth ranking for. Here's how we separate the ones that book appointments from the ones that waste content budget.
Everything you actually need to know about SEO, without the buzzwords, the "algorithm" fearmongering, or the agency sales pitch.
If you've hired a general digital agency before and been disappointed with your rankings, this is probably why.